Jour 203-BDP

Monday, November 06, 2006

Noting the top five reasons journalists visit a company Web site (see below), conduct your own usability study of five companies that interest you. On each site, search for basic PR information and note your findings in a new blog entry. DEADLINE: Monday (11/7/06) 2pm.1. Find a PR contact (name and phone number)2. Check basic facts about the company (name a top executive, and state the address of the company’s headquarters)3. Check the company’s ‘spin’ on events (what kind of news would most affect/concern the company?)4. Check financial information (any of the following: the company's yearly earnings/projections/budget etc.)5. Download images to supplement a story (each company’s description on your blog must be accompanied by a representational image from the Web site)6. The Web site address

Four Seasons:
1. For Press enquiries contact Nicola Blazier, Corporate Public Relation 1-416-449-1750
2. Barbara Henderson, Senior Vice President 1-416-441-4329
Four Seasons Head Office 1165 Leslie Street Toronto, Ontario Canada MC3 2K8
3. Travel industries, new resort locations worldwide, stock market,
4. 2004 Revenue $2239 million, US employees 10, 625 (43% women, 63% minorities), % job growth (1year) -12%, most common job salary (F&B Assistant Manager) $44,432

5.http://www.fourseasons.com/about_us/index.html


Starbucks:

1. Chris Gimbl, Starbucks Corporate Spokesman 206-318-8474
2. Howard Schultz, Chairman
Company headquarters 2401 Utah Avenue South Seattle Washington
3. International coffee farms, consumer tastes, recalls, partnerships (ex Itunes), social responsibility
4. 2004 Revenue $6400 millions, US employees 91, 056 (64% women, 28% minorities), % job growth (1 year) 26%, most common job salary (store manager) $43, 600
5. http://www.starbucks.com/bucks.com/


Nordstrom:
1. Shasha Richardson, Director Corporate Communications 206-373-3038
2. Blake W. Nordstrom, CEO
Corporate Office 1617 6th Avenue, Suite 500 Seattle, WA 98101
3. Fashion industry, holiday season, economy, International labor
4. 2004 Revenue $7100 million, US employees 45, 112 (72% women, 41% minorities), % job growth (1 year) 3%, most common job salary (sales department manager) $46, 200
5. http://www.nordstrom.com/


S.C. Johnson:

1. Therese Van Ryne, Assistant Public Relations Manager 262.260.3709
2. H. Fisk Johnson, Chairman and CEO
Company Headquarters 1525 Howe Street Racine, Wisconsin 53403-5011
3. Environmental commitment, International labor force, plastics
4. 2004 Revenue $6500 million, US employees 3,404 (38% women, 15% minorities), % job growth (1 year) 0, most common job salary (SR. Research Scientist) $102,161
5. http://www.scjohnson.com/


General Mills:
1. Pam Becker, General Mills Public Relations 763- 764-2470
2. Steve Sanger, CEO
P.O. Box 9452Minneapolis, MN 55440
3. Kellogg’s sales, recalls, adverting images (ex Cheerio’s honey bee), agriculture
4. 2004 Revenue $11,200 million, US employees 17,993 (40% women, 21% minorities), % job growth (1 year) -5%, most common job salary (retail representative) $40, 997
5. http://www.generalmills.com/






1 Comments:

Blogger Journalism 203 @ CPU said...

Great job on this assignment!

Grade: 15/15

9:09 AM  

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